Happy, Texas (1999) on Netflix

Two escaped convicts arrive in the town of Happy, Texas, where they are mistaken for a gay couple who is to host the town's Little Miss Fresh Squeezed beauty pageant. Enjoying the celebrity and using their skill as con-men, the two adopt their persona to take on the task. Of course, as the two are heterosexual, their interest in the involved ladies intensifies. Ally Walker is a banker, who is distrustful of men and has given up on love. Illeana Douglas plays the dowdy, badly dressed teacher.